LED overcapacity leads to significant market competition and contradictions
2023-05-05 14:46
According to relevant media reports, Beijing recently launched an energy-saving promotion plan and sold 12 million energy-saving lamps of 1 yuan/piece. Not only in Beijing, but also in Jiangxi, Guangzhou, Zhejiang and other provinces and cities have promoted energy-saving lamps, for many consumers, this is not only in response to the government's energy-saving and emission reduction policies, but also the best choice for economy and energy saving.
However, as far as the home lighting market is concerned, the products are similar, the assimilation phenomenon is extremely serious, in this case, some local lighting wholesale city, lighting retail stores on the use of its low price advantage, run on the monopoly store, brand stores, resulting in the lighting market price chaos, glass balls as crystal beads, light source power is not real, etc., plus many lighting city after-sales service quality is not perfect, resulting in market chaos, Bad reputation and other embarrassments that affect the development of the industry.
LED overcapacity is not empty talk
about the conclusion of LED overcapacity is not empty talk, public information shows that the cost of LED lighting products is difficult to reach the popularization standard, some institutions predict that in 2010 China's LED industry output value will exceed 150 billion yuan, and this figure is twice that of 2008. More industry experts predict that the investment amount of the domestic LED industry will reach 60 billion yuan this year, an increase of 500% compared with more than 10 billion yuan last year.
At the same time, the popularity of the LED industry has triggered a large number of capital to enter. Recently, lighting giants such as Midea and NVC have invested heavily in the LED lighting industry.
The competition in the lighting industry needs to be standardized
, and the opening of the consumer complaint channel of Shilihe Lighting City will take the lead in improving domestic lighting consumption services, realizing the standardization and transparency of the lighting market, comprehensively protecting the interests of consumers, and adding value to the reputation of the industry. Guzhen lighting market personnel said that the standardization of the market structure needs to drive the countryside from the city, especially at present, there are many urban lighting stores, large consumption, and the improvement of the structure of complaint channels and after-sales service is directly related to the healthy and rapid development of the industry; Android pointed out that the rural market has not yet formed a scale, the contradiction is not obvious, and this will also be the long-term development process of the lighting industry in the future.
With the modernization and fashion development of the decoration industry, the concepts of energy-saving lighting, intelligent lighting, decorative lighting, and overall lighting are slowly emerging, and the brand culture and after-sales service of lighting stores and lighting stores are very imperfect, and the market is eager to formalize and large-scale consumption space, which can only show that although the lighting industry is hot, it is still in the development stage as a whole, and the lighting manufacturers are also more than willing to do so.
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